Don't bother me with the latest thing that will make my life easier: What we can learn

or - What we can learn from brain science
Presenter - Jerold R. Thomas The Ohio State University
http://drop.io/NETC2010Cognitive and on the NETC 2010 Google Wave with:public netc2010

1) Humans structure new information to fit existing beliefs
2) Mental Work is hard work
Do your focused work when you are rested.
3) Multi-tasking is usually counter-productive
4) We have short attention spans and memory
Use stories to relate to audience experiences

Planners tend to overvalue the plan or product and users tend to undervalue the plan